Writing an online article can be intimidating. How will you write a headline to attract people to your article? How do you keep people engaged in your article? How do you give people value? These five tips will help you write an article that will attract and keep an audience on your article and website.
Keep it brief. People have limited time and limited attention span. Your written article needs to be brief and to the point, but it still needs to convey essential information. Recent writers have found that articles need to be under a three-minute read to keep a reader engaged.
Add a visual element. Visual elements are the way of the world - while people are looking at your online article to get something more than they got purely from social media, they enjoy paragraphs accompanied by visual elements. Maybe it’s a news clip embedded at the beginning or a photo of the person the article is about. For more tips on how to use visuals in your blog, check out this article.
Link relevant blogs and sources. By linking relevant blogs and sources, people will get more value from your article. Additionally, if you link your own articles, you can have people stay on your site for elongated amount of time.
Give value. If someone reads your article and doesn’t find any value, they won’t read any of your articles again. When someone read your article, you want to give them more value than what they thought they would get. Value is what will bring people back again and again, and create a life-reader (and potentially a life-subscriber).
Headline. Your headline is what attracts people to your article. You not only need to focus on SEO, but you need to create an attractive headline. The headline will bring will people to your article and then potentially other articles, which is important to grow readership.
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