context • achiever • discipline

This research project was for ADPR 881, and I looked at the use of Instagram in the wedding photographer search. This utilized both qualitative and quantitative data collection and research. The research was conducted through a zoom focus group and data through an online survey. 

This content analysis looked at Albion Fit's social media for a project in ADPR 866. I followed their social media and related hashtags closely and determined areas of strength and where there was room for improvement. 

I created this IMC plan in the ADPR 830 course. It utilized branding, social media strategy. I created this plan for my dad's small business, Dan Springer Realty. I also created the logo, branding, website, and social media for his business. 

I created this social media plan in my ADPR 866 course. It utilized the branding and social media strategy of the Nebraska Student Alumni Association, which is the UNL RSO that I advise full-time. We have students who run the social media, but I oversee their ideas and help provide guidance and strategy. 

My undergraduate thesis was created through research conducted during my History capstone and expanded through work with my advisors during my spring semester. I used this thesis to graduate from the Honors Program and to graduate with Highest Distinction. It analyzes Abraham Lincoln & Stephen Douglas's political ideologies. I did an additional research spin-off for my Communication Studies capstone where I focused on the difference in their debate rhetoric. 

I created this podcast as an assignment in my ADPR course. The objective was to find a new marketing strategy. The pilot episode I created, "Campus Tradition", introduces the SAA, why traditions are important, and how traditions change. The point of this episode was to create credibility for the host on the topic, introduce the niche, and set the groundwork for future podcast content.